The 33rd China (Guangzhou) International Health Industry Expo 2025

12-14 June 2025

China Import and Export Fair Complex

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Food and beverage to China Trends and opportunities for Australian Companies

Time: 2016-10-03

With a population of over 1.3 billion, China has emerged as the world’s largest consumer market for food and beverage (F&B), surpassing the United States in 2011. According to a recent study conducted by Euromonitor, China is one of the fastest growing F&B markets in Asia, with an average annual growth rate of 35.4 per cent from 2011 to 2014. In 2016, the overall Chinese consumer expenditure for F&B products is expected to reach a total of US$976 billion. (Source: Euromonitor)

Food consumption patterns in China have changed significantly as living standards have risen and more consumers are exposed to a greater diversity of choice, both locally and through travel abroad. Chinese consumers are becoming increasingly discerning and more are seeking the following qualities when making purchases: