The China (Guangzhou) International Health Industry Expo (IHE China) logo GZ Health Expo(IHE China)

The 35th China (Guangzhou) International Health Industry Expo 2027

10-12 March 2027

China Import and Export Fair Complex

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The 35th China (Guangzhou) International Health Industry Expo was held on 10-12 March 2027

The 35th China (Guangzhou) International Health Industry Expo 2027

Concurrent Meeting:
The 2nd International Exchange Conference on Medicine and Food Homology (Guangzhou)

4-6 June 2027

China Import and Export Fair Complex

The 35th China (Guangzhou) International Health Industry Expo 2027
CO-LOCATED EVENTS: CINHOE logoIWE China logo

Hosts

  • Center for the Promotion of Cooperation and Development of Small and Medium Enterprises
  • China Entry-Exit Inspection and Quarantine Association
  • China National Health Association
  • Zhongguancun Jianzhong Chronic Disease Diagnosis and Treatment Technology Innovation and Development Center
  • Ethnic Medicine Exchange and Cooperation Working Committee of China National Health Association
  • China Aging Well Association
  • Guangdong Health Care Association
  • World Federation of Chinese Medicine Societies
  • Big Health Digital Development Alliance
  • Bird's Nest Branch of China Pharmaceutical Culture Association

International Supporters

  • SIMAP (Pakistan Medical Device Manufacturers Association)
  • AFSLAB (Asian Federation of Breast Organ Societies)
  • The Department of Foreign Trade, Ministry of Commerce of Thailand
  • Thailand-China Health Industry Development Promotion Association
  • Government of Tomsk Region, Russia
  • Turkey Aegean Exporters’ Associations
  • Geumsan Ginseng & Herb Development Agency
  • Jeollanam-do Government, Korea
  • CzechTrade
  • Italian Trade Agency
  • ICEX
  • PRO ECUADOR
  • InvestChile

Co-organizers

  • Beijing Yigi Public Welfare Foundation
  • Guangdong Nanshan Medical Innovation Research Institute
  • Guangdong Provincial Health Association
  • Guangdong Pharmaceutical Retail Industry Association
  • Probiotics and Dairy Products Committee of Guangdong Food Science Society
  • Guangdong Folk Traditional Chinese Medicine Research Association
  • V1 Group Limited
  • Guangdong Health Culture Association
  • Guangdong Ethnic Medicine Association
  • Guangdong Industrial Park Association
  • Guangdong Ginseng and Antler Association
  • International Bird's Nest Industry Alliance

Organizer

  • Guangzhou Yi Fan Exhibition Co.,Ltd.
    (The above list is in no particular order.)

Closely Aligning with the Pulse of China's Health Industry Development

33.69%

In 2025, the health literacy level of urban and rural residents in China continued to rise to 33.69%. The Outline of the 15th Five-Year Plan explicitly calls for a profound shift in health work from a "disease-centered" approach to a "people's health-centered" approach.

USD 4.604 billion

Global health awareness is rising fast, driving a new wave of transformation in the health consumer market. In 2025, China's nutritional supplement exports reached USD 4.604 billion (unofficial data)—a clear sign that Chinese health products are winning growing global recognition.

29 trillion

China's health industry is undergoing revolutionary change. Projected market size: RMB 17.4 trillion (2025) → RMB 29 trillion (2030).

480 million

China's 60+ population: 320M+ (2025) → 480M (2050). Growing elderly numbers will drive rising health demand, awareness, and urgency.

  • Exhibition Scale
    50,000m2
  • Visitors
    80,000
  • Exhibitors
    1500+

2027 Preview

Exhibition Overview

The China (Guangzhou) International Health Industry Expo (IHE China - Inter Health Expo) is an international annual B2B trade show on nutrition, healthy food, and health care products held at the China Import and Export Fair Complex. Being the first of its kind to introduce the “Inter health” concept to a trade show platform in China, IHE China is a significant health industry exhibition and an ideal platform for overseas enterprises and premium products to enter the Chinese market.

Exhibition Advantages

365 Days Full Media Promotion Matrix

Nearly 80% of buyers are purchasing decision-makers

1.making your business dealings faster and easier

2.Gathering multi-channel quality buyers

3.VIP Buyers from Major Industry Organizations

  • Guangdong Health Preservation Culture Association
  • Guangdong Health Care Association
  • Guangdong Health and Wellness Association
  • Guangdong Folk Traditional Chinese Medicine Research Association
  • Guangdong Food and Drug Evaluation and Certification Technology Association
  • Macau Chamber of Pharmaceutical Manufacturers
  • Global Hub (China)
  • Zhuhai Health Care Association
  • Jieyang Comprehensive Health Industry Association
  • Guangdong Chamber of Commerce for Import and Export
  • Guangdong Organic Agriculture Association
  • Guangdong Organic Agriculture Association
  • Guangdong Cross-border E-commerce Industry Association
  • Guangzhou Non local Chamber of Commerce Entrepreneurs Alliance
展会VIP买家团

Featured Product Categories at IHE China

Gathering the upstream and downstream of the industry chain, focusing on quality segments.

Featured Product Categories at IHE China

Global High-quality Enterprises Gathered, Leading the Health Industry Trend

Global High-quality Enterprises Gathered, Leading the Health Industry Trend

The Following Brands Have Made IHE Part of Their Business Success in China

参展品牌

*以上为历届部分展商logo,排名不分先后

Forum Events in Rotation

Jointly Exploring New Trends in Industry Development

IHE China 2026, centered around the theme "Healthy China, Blessing the World," closely followed the cutting-edge trends of the health industry. It focused on multi-dimensional hot topics such as policy interpretation, technological innovation, market trends, and capital matchmaking. The event brought together global senior experts, university scholars, corporate executives, professional buyers, research institutions, and industry association representatives. These industry leaders pooled their wisdom to explore new paths for high-quality development in the health industry, jointly drawing a new blueprint for the prosperous development of China's health sector.

1.Opening Ceremony and Awards Ceremony 2026

Opening Ceremony and Awards Ceremony 2026

gathered leaders from various provinces and cities, consuls from foreign embassies in Guangzhou, senior experts and scholars, domestic and international industry associations, research institutions, and universities. The event connected over a hundred top influencers, industry media, and other circles, fostering collaboration to empower the health industry and boost its vigorous development in China. During the opening ceremony, the organizing committee specially presented awards such as the High-Quality Product Gold Award and Top Ten Brands.

2.International Conference on Medicinal and Edible Homology (Guangzhou)

International Exchange Conference on Food and Medicine (Guangzhou) and National Southern Medicine Technology Innovation Alliance 2026 Medical Culture Festival

Under the theme "Chinese Medicinal and Edible Substances — Making the World Healthier," this year's conference invited distinguished guests, including renowned Traditional Chinese Medicine (TCM) masters, university professors, customs experts, industry specialists, and association representatives. The event featured in-depth sharing and discussions on key topics within the medicinal and edible homology industry, covering policy interpretation, cross-border expansion, industry reports, academic seminars, and corporate announcements.

3.The 6th International Symposium on Food Therapy and Nutritional Diet

The 6th International Symposium on Food Therapy and Nutritional Diet

The 6th International Symposium on Food Therapy and Nutritional Diet brought together experts and scholars in the fields of dietary therapy, TCM health, and industrial R&D, along with representatives from industry associations and leading enterprises. Focusing on key issues such as the innovative application of medicinal and edible homology, the industrialization of dietary therapy, and the upgrading and empowerment of the health industry, the symposium explored new pathways for high-quality development of Lingnan's specialty health industry.

4.Livestream E-commerce & Private Domain Channel Sourcing Matchmaking Meeting

Livestream E-commerce & Private Domain Channel Sourcing Matchmaking Meeting

This expo deeply understood market trends and specially held multiple activities including sourcing matchmaking meetings and livestream sales events. Key opinion leaders (KOLs) and group purchasing leaders from platforms like Jiqu Yanxuan, Songshu Youpin, Xijiang Youpin, Zhenxi Aigou, Jiuzhitang National Supply Chain Center, and Kailun Food Group Purchasing were invited. They delved into their product selection needs, criteria, and cooperation models, helping enterprises fast-track their digital marketing efforts.

5.Evidence-Based Medicine Empowering Medicated Diet Innovation Forum

Evidence-Based Medicine Empowering Medicated Diet Innovation Forum

The Evidence-Based Medicine Empowering Medicated Diet Innovation Forum, themed "From Experience to Evidence: The Scientific Path of the Medicated Diet Industry," directly addressed challenges faced by the industry, such as unclear efficacy reports, inconsistent standards, and a lack of evaluation systems. The forum provided a platform for the industry's scientific transformation.

6.Macau Empowering the Internationalization of TCM Products: Practical Forum

Core Advantages and Practical Implementation Paths Macau Empowering the Internationalization of TCM Products: Practical Forum

Hosted by the Macau Chamber of Pharmaceutical Manufacturers, this forum brought together over a hundred industry professionals, including experts from medical industry associations in Guangdong and Macau, university research scholars, TCM production enterprises, and leading cross-border trading companies. Focusing on national policies supporting the TCM industry in the Guangdong-Hong Kong-Macao Greater Bay Area, the forum conducted in-depth discussions on core issues such as the commercialization of TCM research outcomes in Macau, cross-border full-chain sales, and global brand layout. It charted practical new paths for mainland TCM products to go global.

7.Development and Outlook of Medicinal and Edible Substances in the Southeast Asian Cosmetics Market Forum

Development and Outlook of Medicinal and Edible Substances in the Southeast Asian Cosmetics Market Forum

This forum focused on the pain points faced by domestic medicinal and edible homology cosmetics brands entering the ASEAN market. It provided in-depth training on four core aspects: regulatory access, market trends, localized operations, and intellectual property rights protection. Numerous beauty product manufacturers and brand export enterprises from the province attended, attracting over 200 cosmetics industry professionals to gather, explore development paths for going global, and seek opportunities to break through domestic competition.

8.The 7th TCM External Therapies Industry Ecosystem Conference

2026 Guangdong Provincial Folk Traditional Chinese Medicine Research Association – The 7th TCM External Therapies Industry Ecosystem Conference

Hosted by the Guangdong Provincial Folk Traditional Chinese Medicine Research Association, the 7th TCM External Therapies Industry Ecosystem Conference was themed "Ancient External Therapies Embark on a New Journey, Digital and Intelligent TCM Wins the Future." Following the "15th Five-Year Plan" direction for TCM innovation, the conference aimed to use technology to dust off traditional techniques and allow the warmth of health to flow naturally.

9.The 11th Guangzhou International Water Tasting Competition

The 11th Guangzhou International Water Tasting Competition

It is dedicated to sourcing the world's best water for global premium water consumers, driving transformation in the high-end water industry, leading industry trends, and building a platform for brands from global premium water sources. The competition brought together 150 premium water brands from nearly 20 countries and regions, including the United States, French, Australia, Norway, and China, competing in three categories: "Still Mineral Water," "Sparkling Mineral Water," and "Flavored Mineral Water." The judging panel, composed of domestic and international senior drinking water experts, used a blind tasting method for scoring. Alongside top global waters, the competition continued to explore the new definition of future high-end water, convening brands from the world's finest water sources to further explore the possibilities of healthy living.

China Import and Export Fair Complex · Pazhou · Guangzhou

Address:No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.

China Import and Export Fair Complex · Pazhou ·  Guangzhou

IHE China(Guangzhou) International Health Industry Expo has been held in China Import and Export Fair Complex every year, Since the 22nd exhibition in 2013.

Booth Types, Prices, and Facilities

Stand Type 1

Booth Type/Price

Raw space
USD 330/sqm

Facilities

Location close to the entrance/exit or main corridor.
Exhibitors bear the cost of booth construction.

Stand Type 2

Booth Type/Price

Premuim booth with one side open
USD 3,608/9sqm

Premuim booth with corner
USD 3,968/9sqm

Facilities

3mX3mX3.5m(H)
1 information counter
1 display cabinet
1 meeting table
4 chairs
1 dustbin
Carpet
1 electric socket (220V and 500W)
*The actual facilities is subject to the exhibition contract

Sponsorship

Visitor Guide Adv.

  • Front coverUSD 4,600
  • Back coverUSD4,300
  • Title page coverUSD2,300
  • The second front pageUSD2,000
  • The third front pageUSD 2,000
  • Inside specified color pageUSD 1,200
  • Inside color pageUSD 1,000

Other Advertisement

  • Exhibitor badge(single page)USD 5,000/perColor printing
  • Visitor badge(single page)USD 8,400/per Color printing
  • Gift bag(single color printing)USD3,400/2000 bags
  • Visiting Ticket Back Adv.(single page)USD850/5000 pieces
  • Visiting invitation letter(back cover)USD1,650/2000 pieces
  • Ground StickersUSD 1,000/per

Visitors/Exhibitors Badge Rope Adv.(Logo Single Face)

E-Exhibition Catalog

  • Inside color pageUSD1000

Product Introduction Meeting

  • ExhibitorsUSD 1,800/Session (30 mins)
  • Non–ExhibitorsUSD 3,600/Session (30 mins)

Appoint hours should be chargedUSD 1,000

(Please contact us for more information.)

Contact Us

Exhibiting Inquiry

Contact Person:Miss Wang
Tel:86-20-8852 1856
E-mail:Info@ihe-china.com

Media Cooperation

Contact Person:Mr. Liang
Tel:86-20-8852 6194
E-mail:marketing@ihe-china.com

Hotel Contact

Contact Person:Miss Huang
Tel:86-20-8852 6184
MOB:18924075147

Visiting Inquiry

Contact Person:Miss Huang
Tel:86-20-8852 6184
E-mail:visitors@ihe-china.com

Guangzhou Yi Fan Exhibition Co.,Ltd.

Tel:86-20-8852 1856
Fax:86-20-8852 6194
E-mail:Info@ihe-china.com
Address:19th Floor, Guangjian Building, No. 87 Tianrun Road, Tianhe District, Guangzhou, China

Organizer Bank Account

Beneficiary:GZ Yi Fan Exhibition Co.,Ltd
Account NO.:7367 7130 4842
Receiver Bank:Bank of China Guangzhou Guo Mao Da Sha Sub-branch
Bank Code (SWIFT BIC):BKCHCNBJ400
Bank Address:No.1, Linhe West Road, Guangzhou.