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In 2025, the health literacy level of urban and rural residents in China continued to rise to 33.69%. The Outline of the 15th Five-Year Plan explicitly calls for a profound shift in health work from a "disease-centered" approach to a "people's health-centered" approach.
Global health awareness is rising fast, driving a new wave of transformation in the health consumer market. In 2025, China's nutritional supplement exports reached USD 4.604 billion (unofficial data)—a clear sign that Chinese health products are winning growing global recognition.
China's health industry is undergoing revolutionary change. Projected market size: RMB 17.4 trillion (2025) → RMB 29 trillion (2030).
China's 60+ population: 320M+ (2025) → 480M (2050). Growing elderly numbers will drive rising health demand, awareness, and urgency.
2027 Preview
The China (Guangzhou) International Health Industry Expo (IHE China - Inter Health Expo) is an international annual B2B trade show on nutrition, healthy food, and health care products held at the China Import and Export Fair Complex. Being the first of its kind to introduce the “Inter health” concept to a trade show platform in China, IHE China is a significant health industry exhibition and an ideal platform for overseas enterprises and premium products to enter the Chinese market.
80,000+
WeChat Official Account Fans
40,000+
Short video platform followers
50,000+
SEM - Search Engine Clicks
300,000+
Mobile Text Messages
100,000+
Email
80,000+
Direct Mail
2,000+
Online Advertising Placement
30,000+
Offline Advertising Placement
300+
Strategic Partnership Media

Medicine and food homology products, ethnic medicines, TCM decoction pieces, nourishing TCM herbs, medicinal diets, TCM foods for special medical purposes (FSMP), health teas, health wines, bee products, health soups, chronic disease management with TCM, TCM health instruments, massage and fumigation products, moxibustion, TCM physiotherapy products, plasters and patches, etc.
Home medical devices (blood pressure monitors, blood glucose meters, vision improvement devices, sleep improvement devices, oral care products, massage devices, body fat monitors, home medicine kits, etc.), AI-assisted TCM diagnostic instruments (facial diagnosis, tongue diagnosis, pulse diagnosis, etc.), hydrogen health products (hydrogen-rich water dispensers, smart hydrogen-oxygen generators, hydrogen-oxygen respirators, hydrogen beauty devices, etc.), energy chambers, oxygen-rich chambers, wellness chambers, smart medical and health products, internet hospitals, AI doctors, health management apps, health consumer electronics, rehabilitation physiotherapy equipment, water purification and air purification and disinfection products, etc.
Nutritional products, nutritional supplements, plant-based nutritional foods, sports nutrition, rehabilitation nutrition, maternal and infant nutrition, health foods, functional foods, foods for special medical purposes (FSMP), foods for special dietary uses, dietary supplements, vitamins and minerals, bee products, premium tonic products (bird's nest, ginseng and antler, lingzhi, donkey-hide gelatin, cordyceps, dendrobium), novel foods, OEM/ODM, etc.
Medicine, health tea, health wine, bee products, health soup, management of chronic diseases, health products, massage, fumigation products, moxibustion, traditional Chinese medicine therapy products, ointment patches, etc;
Plant and animal extracts, starter cultures, dietary fiber, peptides, collagen, plant protein, amino acids, vitamins, minerals, sugar alcohols, polyphenols, flavonoids, astaxanthin, resveratrol, SOD, flavors and fragrances, intermediates, lutein, melatonin, hyaluronic acid, etc.
Imported nutritional supplements, imported milk powder, imported health foods, imported consumer electronics, imported beauty and anti-aging products, imported health products, etc.
Ergothioneine, coenzyme Q10, prebiotics, postbiotics, probiotics, enzymes, stem cells, bio-fermented peptides, microbial fermented herbal wellness products, intestinal and metabolic regulating meal replacements, bio-nutritional care products, food-grade digestive enzymes, spirulina, chlorella, etc.
Bottled drinking water (natural mineral water, glacier water, natural spring water, selenium-rich water, natural soda water, naturally carbonated mineral water, hydrogen-rich water, etc.), functional drinking water and equipment (electrolyte water dispensers, high-magnetization energy direct-drinking water systems, soda water dispensers, calcium ion water systems, multi-functional water treatment systems, nano-electrolysis water systems, etc.), premium water supporting services (instant hot water dispensers, premium water customization services, mineral water filling equipment, labeling equipment, water purification equipment, water filtration equipment, etc.)
Postpartum rehabilitation equipment and supplies, maternal and child services and franchising, maternal care and infant products, pregnancy testing products, maternal and infant foods, maternal and infant supplies, reproductive health, technology service providers, etc.
Age-friendly wearable health devices, communication and care systems, vital sign monitoring devices, smart age-friendly home products, elderly care institution management systems, information management systems, home care services, senior tourism, elderly care financial services, wellness bases, wellness equipment and devices, chronic disease wellness, eco-health tourism parks, smart wellness, wellness tourism supporting services, etc.
International specialist hospitals for oncology, cardiology, neurology, ophthalmology, orthopedics, etc.; international hospitals for stem cell therapy, anti-aging, genetic testing, etc.; international hospitals for IVF and assisted reproduction; international medical institutions for comprehensive health check-ups, HPV vaccines, medical aesthetics and plastic surgery; international wellness and physiotherapy, wellness tourism, cross-border telemedicine, remote consultation, mobile health, smart healthcare, etc.
Meal replacement products, sugar-control and fat-control foods, enzymes, L-carnitine weight-loss products, weight-loss teas, weight management services, slimming massage and devices, anti-aging products, beauty oral liquids, functional beauty products, cosmeceuticals, bust enhancement and body shaping, spot and acne removal, sun protection and detoxification, personal care products, sleep-promoting health foods, sleep devices and supplies, sleep therapy, eye-care nutritional products, myopia prevention and control, eye patches and steam eye masks, eye massage devices, ophthalmic medical equipment, etc.
TCM decoction piece production equipment, TCM decoction piece packaging, health product packaging, packaging materials, pharmaceutical packaging boxes, packaging bottles, packaging printing labels, etc.
Local government health industry and industrial park bases, planning,



*以上为历届部分展商logo,排名不分先后
IHE China 2026, centered around the theme "Healthy China, Blessing the World," closely followed the cutting-edge trends of the health industry. It focused on multi-dimensional hot topics such as policy interpretation, technological innovation, market trends, and capital matchmaking. The event brought together global senior experts, university scholars, corporate executives, professional buyers, research institutions, and industry association representatives. These industry leaders pooled their wisdom to explore new paths for high-quality development in the health industry, jointly drawing a new blueprint for the prosperous development of China's health sector.
gathered leaders from various provinces and cities, consuls from foreign embassies in Guangzhou, senior experts and scholars, domestic and international industry associations, research institutions, and universities. The event connected over a hundred top influencers, industry media, and other circles, fostering collaboration to empower the health industry and boost its vigorous development in China. During the opening ceremony, the organizing committee specially presented awards such as the High-Quality Product Gold Award and Top Ten Brands.
Under the theme "Chinese Medicinal and Edible Substances — Making the World Healthier," this year's conference invited distinguished guests, including renowned Traditional Chinese Medicine (TCM) masters, university professors, customs experts, industry specialists, and association representatives. The event featured in-depth sharing and discussions on key topics within the medicinal and edible homology industry, covering policy interpretation, cross-border expansion, industry reports, academic seminars, and corporate announcements.
The 6th International Symposium on Food Therapy and Nutritional Diet brought together experts and scholars in the fields of dietary therapy, TCM health, and industrial R&D, along with representatives from industry associations and leading enterprises. Focusing on key issues such as the innovative application of medicinal and edible homology, the industrialization of dietary therapy, and the upgrading and empowerment of the health industry, the symposium explored new pathways for high-quality development of Lingnan's specialty health industry.
This expo deeply understood market trends and specially held multiple activities including sourcing matchmaking meetings and livestream sales events. Key opinion leaders (KOLs) and group purchasing leaders from platforms like Jiqu Yanxuan, Songshu Youpin, Xijiang Youpin, Zhenxi Aigou, Jiuzhitang National Supply Chain Center, and Kailun Food Group Purchasing were invited. They delved into their product selection needs, criteria, and cooperation models, helping enterprises fast-track their digital marketing efforts.
The Evidence-Based Medicine Empowering Medicated Diet Innovation Forum, themed "From Experience to Evidence: The Scientific Path of the Medicated Diet Industry," directly addressed challenges faced by the industry, such as unclear efficacy reports, inconsistent standards, and a lack of evaluation systems. The forum provided a platform for the industry's scientific transformation.
Hosted by the Macau Chamber of Pharmaceutical Manufacturers, this forum brought together over a hundred industry professionals, including experts from medical industry associations in Guangdong and Macau, university research scholars, TCM production enterprises, and leading cross-border trading companies. Focusing on national policies supporting the TCM industry in the Guangdong-Hong Kong-Macao Greater Bay Area, the forum conducted in-depth discussions on core issues such as the commercialization of TCM research outcomes in Macau, cross-border full-chain sales, and global brand layout. It charted practical new paths for mainland TCM products to go global.
This forum focused on the pain points faced by domestic medicinal and edible homology cosmetics brands entering the ASEAN market. It provided in-depth training on four core aspects: regulatory access, market trends, localized operations, and intellectual property rights protection. Numerous beauty product manufacturers and brand export enterprises from the province attended, attracting over 200 cosmetics industry professionals to gather, explore development paths for going global, and seek opportunities to break through domestic competition.
Hosted by the Guangdong Provincial Folk Traditional Chinese Medicine Research Association, the 7th TCM External Therapies Industry Ecosystem Conference was themed "Ancient External Therapies Embark on a New Journey, Digital and Intelligent TCM Wins the Future." Following the "15th Five-Year Plan" direction for TCM innovation, the conference aimed to use technology to dust off traditional techniques and allow the warmth of health to flow naturally.
It is dedicated to sourcing the world's best water for global premium water consumers, driving transformation in the high-end water industry, leading industry trends, and building a platform for brands from global premium water sources. The competition brought together 150 premium water brands from nearly 20 countries and regions, including the United States, French, Australia, Norway, and China, competing in three categories: "Still Mineral Water," "Sparkling Mineral Water," and "Flavored Mineral Water." The judging panel, composed of domestic and international senior drinking water experts, used a blind tasting method for scoring. Alongside top global waters, the competition continued to explore the new definition of future high-end water, convening brands from the world's finest water sources to further explore the possibilities of healthy living.
Address:No.380, Yuejiang Middle Road, Haizhu District, Guangzhou.

IHE China(Guangzhou) International Health Industry Expo has been held in China Import and Export Fair Complex every year, Since the 22nd exhibition in 2013.
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Booth Type/Price
Raw space |
Facilities
Location close to the entrance/exit or main corridor. |
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Booth Type/Price
Premuim booth with one side open
Premuim booth with corner |
Facilities
3mX3mX3.5m(H)
1 information counter 1 display cabinet 1 meeting table
4 chairs
1 dustbin Carpet 1 electric socket (220V and 500W) |
Visitors/Exhibitors Badge Rope Adv.(Logo Single Face)
Appoint hours should be chargedUSD 1,000
(Please contact us for more information.)
Contact Person:Miss Wang
Tel:86-20-8852 1856
E-mail:Info@ihe-china.com
Contact Person:Mr. Liang
Tel:86-20-8852 6194
E-mail:marketing@ihe-china.com
Contact Person:Miss Huang
Tel:86-20-8852 6184
MOB:18924075147
Contact Person:Miss Huang
Tel:86-20-8852 6184
E-mail:visitors@ihe-china.com
Tel:86-20-8852 1856
Fax:86-20-8852 6194
E-mail:Info@ihe-china.com
Address:19th Floor, Guangjian Building, No. 87 Tianrun Road, Tianhe District, Guangzhou, China
Beneficiary:GZ Yi Fan Exhibition Co.,Ltd
Account NO.:7367 7130 4842
Receiver Bank:Bank of China Guangzhou Guo Mao Da Sha Sub-branch
Bank Code (SWIFT BIC):BKCHCNBJ400
Bank Address:No.1, Linhe West Road, Guangzhou.