GZ Health Expo（IHE China）
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GZ Health Expo（IHE China）
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From June 4-6, 2026, the 34th China (Guangzhou) International Health Industry Expo was grandly held at the Guangzhou · China Import and Export Fair Complex. Precisely capturing industry trends, the expo addressed the health market demands of the new era from multiple perspectives, fully integrating brand enterprises and professional buyers from over 20 countries and regions worldwide. It built a vital platform connecting global market resources and covering the entire supply-procurement cooperation chain. Through precise demand matching and efficient resource linkage, the expo broke down barriers across various industry chain nodes, promoting the high-quality and sustainable development of the health industry, and vividly embodying its core theme: "Healthy China, Better World." The success of the expo would not have been possible without the support of Chinese and international exhibitors, buyers, partners, and guests. It is their collective commitment that made this annual grand event for the entire health industry chain a reality. We hereby express our sincere gratitude to all guests, Chinese and international exhibitors, partners, and visitors for their strong support and affection for this expo.
The three-day exhibition efficiently connected exhibitors and buyers, achieving an exhibitor satisfaction rate exceeding 80%. Moreover, over 60% of exhibitors expressed interest in booking booths for next year, marking a significant increase compared to previous years.
"We are very happy to come to Guangzhou to participate in this International Health Industry Expo! Our company is from Jiuhua Mountain, Anhui. Over the three-day exhibition, we had in-depth exchanges with many clients and friends from both China and abroad. The exhibition platform effectively promoted our products to the national and even global markets!"
"We participate in the Guangzhou expo every time. We believe Guangzhou is a pioneering city, and the market demand in South China is very strong and holds great potential. I think the buyer organization for this expo is quite good. There are not only distributors and agents from across China but also many international buyers, providing us with various directions and opportunities for market expansion. Thanks to the organizer for the invitation!"
"We collaborate with the Korean government to Ltd. promote products from small and medium-sized Korean enterprises to global markets, including China. Participating in this expo, we genuinely felt the enthusiasm of Chinese clients. We also greatly appreciate the convenience and services provided by the organizer for our participation in China. We will definitely come back to exhibit in China!"
"Participating in this Guangzhou Health Expo was very rewarding. Our products were well-received by professional buyers from various regions across China. Clients came to our booth to experience TCM culture and discuss cooperation intentions. I felt the overall exhibiting experience was excellent and truly worthwhile!"
"We sincerely thank the organizer for hosting a very professional water tasting competition during the expo. Such competitions for drinking water appreciation are currently very rare in China, and the difficulty of tasting drinking water is also quite high. I believe the water sommeliers invited for the competition were all very professional. We hope to find agents through this expo and promote our products nationwide."
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"The overall impression of this expo is very good; the exhibitors'products are all of high quality. This was a great learning and inspectionopportunity for our member companies of the Zhuhai Health CareAssociation. The organizing committee's service was meticulous andwarm-hearted. They provided exclusive shuttle buses for our entrepre-neurs from Zhuhai and arranged VIP badges for us in advance. Theyalso guided us to booths for face-to-face meetings with exhibitors. Wegained a lot this time. We were honored to exchange ideas withhigh-quality product companies from Tibet, Jilin, and other places. Wewill continue to promote cooperation and exchanges between ourmembers and these companies after the expo."
"We sincerely thank Guangzhou Yifan ExhibitionService Co., Ltd. for providing the training venue free ofcharge at the 34th Health Expo! The successfulconclusion of the 'Medicinal and Edible CosmeticsEntering ASEAN' training on June 5th was inseparablefrom Yifan's warm and thoughtful service support. Younot only provided excellent facilities but also built ahigh-quality learning and exchange platform for overtwo hundred colleagues, helping domestic beautybrands explore ways to go global. Your service isattentive, professional, and efficient. Thumbs up forYifan!"
"We exchanged ideas withrepresentatives from severalexhibitors at the VIP Procurement Sourcing Areaduring this year's expo. Welearned about many companyproducts and hope to havecooperation opportunities withthem in the future. Thank youto the organizer for providinga bridge and platform forsupply and procurementmeetings. See you at the nextexpo!"
"As a TCM wellness clinic, we wanted to learn aboutthe latest developments in the health industry throughthis expo and gain some inspiration. Based on currentmarket dynamics, we aim to define our procurementand cooperation direction for TCM products. Therewere indeed many excellent products at this expo,and we gained a lot!"
"For us nutritionists, the 34th Guangzhou IHE Health Expo is a very effectiveway to connect with brands, especially the matchmaking meetings whichprovided us with exclusive areas for networking. The overall quality of thebrands was also high, facilitating subsequent cooperation and exchanges.We are already looking forward to the next expo!"
"Every year, the IHE Health Expo showcases numerous new products in thehealth industry, allowing us to understand market demand and futureconsumption directions. It's also a great opportunity to broaden ourhorizons and encounter many new brands. We look forward to the nextexpo and hope it brings us even more high-quality health industrypartners!"
IHE China 2026, centered around the theme "Healthy China, Blessing the World," closely followed the cutting-edge trends of the health industry. It focused on multi-dimensional hot topics such as policy interpretation, technological innovation, market trends, and capital matchmaking. The event brought together global senior experts, university scholars, corporate executives, professional buyers, research institutions, and industry association representatives. These industry leaders pooled their wisdom to explore new paths for high-quality development in the health industry, jointly drawing a new blueprint for the prosperous development of China's health sector.
gathered leaders from various provinces and cities, consuls from foreign embassies in Guangzhou, senior experts and scholars, domestic and international industry associations, research institutions, and universities. The event connected over a hundred top influencers, industry media, and other circles, fostering collaboration to empower the health industry and boost its vigorous development in China. During the opening ceremony, the organizing committee specially presented awards such as the High-Quality Product Gold Award and Top Ten Brands.
Under the theme "Chinese Medicinal and Edible Substances — Making the World Healthier," this year's conference invited distinguished guests, including renowned Traditional Chinese Medicine (TCM) masters, university professors, customs experts, industry specialists, and association representatives. The event featured in-depth sharing and discussions on key topics within the medicinal and edible homology industry, covering policy interpretation, cross-border expansion, industry reports, academic seminars, and corporate announcements.
The 6th International Symposium on Food Therapy and Nutritional Diet brought together experts and scholars in the fields of dietary therapy, TCM health, and industrial R&D, along with representatives from industry associations and leading enterprises. Focusing on key issues such as the innovative application of medicinal and edible homology, the industrialization of dietary therapy, and the upgrading and empowerment of the health industry, the symposium explored new pathways for high-quality development of Lingnan's specialty health industry.
This expo deeply understood market trends and specially held multiple activities including sourcing matchmaking meetings and livestream sales events. Key opinion leaders (KOLs) and group purchasing leaders from platforms like Jiqu Yanxuan, Songshu Youpin, Xijiang Youpin, Zhenxi Aigou, Jiuzhitang National Supply Chain Center, and Kailun Food Group Purchasing were invited. They delved into their product selection needs, criteria, and cooperation models, helping enterprises fast-track their digital marketing efforts.
The Evidence-Based Medicine Empowering Medicated Diet Innovation Forum, themed "From Experience to Evidence: The Scientific Path of the Medicated Diet Industry," directly addressed challenges faced by the industry, such as unclear efficacy reports, inconsistent standards, and a lack of evaluation systems. The forum provided a platform for the industry's scientific transformation.
Hosted by the Macau Chamber of Pharmaceutical Manufacturers, this forum brought together over a hundred industry professionals, including experts from medical industry associations in Guangdong and Macau, university research scholars, TCM production enterprises, and leading cross-border trading companies. Focusing on national policies supporting the TCM industry in the Guangdong-Hong Kong-Macao Greater Bay Area, the forum conducted in-depth discussions on core issues such as the commercialization of TCM research outcomes in Macau, cross-border full-chain sales, and global brand layout. It charted practical new paths for mainland TCM products to go global.
This forum focused on the pain points faced by domestic medicinal and edible homology cosmetics brands entering the ASEAN market. It provided in-depth training on four core aspects: regulatory access, market trends, localized operations, and intellectual property rights protection. Numerous beauty product manufacturers and brand export enterprises from the province attended, attracting over 200 cosmetics industry professionals to gather, explore development paths for going global, and seek opportunities to break through domestic competition.
Hosted by the Guangdong Provincial Folk Traditional Chinese Medicine Research Association, the 7th TCM External Therapies Industry Ecosystem Conference was themed "Ancient External Therapies Embark on a New Journey, Digital and Intelligent TCM Wins the Future." Following the "15th Five-Year Plan" direction for TCM innovation, the conference aimed to use technology to dust off traditional techniques and allow the warmth of health to flow naturally.
It is dedicated to sourcing the world's best water for global premium water consumers, driving transformation in the high-end water industry, leading industry trends, and building a platform for brands from global premium water sources. The competition brought together 150 premium water brands from nearly 20 countries and regions, including the United States, French, Australia, Norway, and China, competing in three categories: "Still Mineral Water," "Sparkling Mineral Water," and "Flavored Mineral Water." The judging panel, composed of domestic and international senior drinking water experts, used a blind tasting method for scoring. Alongside top global waters, the competition continued to explore the new definition of future high-end water, convening brands from the world's finest water sources to further explore the possibilities of healthy living.
IHE China continues to innovate the content and form of communication. By radiating more than 100 industry media around the world, intensive campaign and high-frequency reports throughout the year, IHE China's latest highlights and latest trends are timely pushed, and multiple measures are taken to strengthen the international voice and comprehensively disseminate IHE China's super strength continues to expand the global influence of the exhibition.
